How many new customers do you want this month?
If you’re a contractor or other service person, you need a steady flow of customers to keep your business growing. Where will you get them?
If you’re like most businesses, you get them via word-of-mouth or referrals.
But word-of-mouth or referrals can only take you so far. They really can’t be counted on to grow your business over time.
That’s where we come in.
Our founder, Walt Thiessen, is Google-certified to run Adwords campaigns that meet or exceed Google’s best practices. We have the certificate to prove it.
Why is certification important? There are somewhere around a million to 1.25 million advertisers on Google. Of that number, approximately 5,000 in the U.S. qualify to be Google-Certified. That’s 0.5% of all Google advertisers and puts us in the top 1% of all Adwords campaign managers.
But more importantly, we can outperform other Google-certified Adwords professionals.
In 2013, we took over the account of a small irrigation services firm located in central Connecticut. Their previous campaign managers were the good folks at yp.com, the Yellow Pages people, one of Google’s most favored partners.
In 2012, yp.com got this particular client 40 new customer calls during the season from March through October.
When we took over in 2013, we increased that number to 78.
In 2014, we increased it again to 166.
In 2015, the number fell a bit to 92.
In April 2016, we generated 40 new customer calls for that month alone, the same number as yp.com generated the ENTIRE YEAR in 2012 and a record (so far) for a single month for this particular client.
That makes us the elite of the elite.
It also makes our client very happy!
We can perform similar magic for your business. Call your OMG representative, or call our main office at 860.264.5432 today. We’ll do the research to estimate how many new customers we can bring to you month after month.
You’ll say: OMG!
How much does it cost?
We always prefer to define costs in terms of the cost of acquiring a new customer, because in the end that’s what matters the most.
The big problem is that we can’t say for sure exactly what that will be up-front. Cost per customer can vary substantially from city-to-city and from county-to-county.
In addition, not all contractors have the same close rates. Some close most of the leads they get. Others close only a small fraction. For our estimates, we assume you can close half the leads you receive.
So while we are willing to give you some numbers, you have to take them with a grain of salt, because there will be variations. We’ll provide the numbers below, but first we need to clarify one more thing.
Large, medium, or small budget?
It actually does make a difference in terms of cost per customer. We build our fee for the work we do into our cost-per-customer estimates. While there is substantial work to be done on each account each month, it doesn’t take twice as much work to manage a budget twice the size. So we’ve worked out a sliding scale to cover our costs.
What this means for you is that if you have a small budget, your cost per customer will be considerably higher than it will be for a large budget.
We define a small budget as $1,500/month. If you can’t afford to spend four figures per month in order to get five or six figures worth of business per month, then our program isn’t for you. And we wish you luck getting a steady flow of work.
We define a medium budget as $5,000-$10,000/month.
A large budget would be in the $10,000-$40,000/month range.
Here are some rough numbers for you to chew on. It’s common for a small budget to produce costs-per-new-customer in the $400-$800 range.
For a medium-size budget, those costs typically drop to the $300-$350 range for each new customer acquired.
For large budgets, the cost typically drops even further to the $200-$300 range for each new customer acquired.
Again, these are rough estimates. “Your mileage may vary,” as the old saying goes.
Is it worth it?
For most contractors, the answer is “No!” Sad, but true.
Most contractors, and indeed most small business owners don’t like to invest a lot of money in acquiring new customers. Once again, if this describes you, then our program isn’t right for you.
So who is a “good fit” for our program? It’s someone who understands that in order to make money, you have to spend money.
It’s for someone who realizes that if you want to grow your business, you have to invest substantially in it.
It’s common for contracting jobs to cost $5,000 and up. So even if it’s a worst-case scenario and you’re paying $800 to acquire a new customer, it can still be worthwhile … if you’re the kind of business owner who thinks about such things the right way.
The Yellow Pages
Remember the old phone books with the yellow pages? Back in the day, if you were a contractor, that’s where you most likely advertised.
You’ll remember that the sections of the Yellow Pages were divided up by the kind of contractor you were. So if you focused on roofing, you wanted an ad in the Roofing section.
In the Roofing section (and indeed in all the sections) the first ads that appeared were the full page ads. Then came the half page ads, followed by the quarter and eighth page ads. Finally, the last thing someone who “let their fingers do the walking” saw were the line listings.
How many contractors took out full page Yellow Pages ads? Not many! It’s fair to say that maybe 1% bought them. The other 99% avoided them. Why? Because they were expensive! Depending upon the size of your city, it was common for such ads to cost in the range of $2,000 to $20,000 a month, which was influenced by a variety of factors! Pricey!
So why did the 1% buy them? Because they made money on them! They were the few who realized that you have to spend money to make money.
They’re also the few who ended up retiring in the Caribbean.
Our ideal customer fits that same mindset. They’re the 1%ers, and they want the benefits of being a 1%er.
That’s why they come to us … because we’re 1%ers, too.
We’re in the top 1% when it comes to having the skills needed to manage online advertising campaigns successfully.
If you want the best, you have to be willing to hire the best.
Call your OMG sales representative today. Or call our main office at 860-264-5432.